How to make money with Twitch?

Becoming owned by Amazon in 2014, Twitch is a platform that allows you to create a channel and broadcast live videos. In France, nearly a million people connect to this social network every day to have fun or earn money.

If you are considering creating a Twitch channel to increase your income or to obtain a monthly salary, SeDomicilier presents some avenues to explore to earn money on the platform.

Become a Twitch Affiliate

To  become an affiliate of the Twitch platform  and earn money, streamers must meet certain conditions:

• have a minimum of 50 subscribers,

• have streamed for at least 500 minutes on 7 different days during the previous month,

• have a minimum of 3 spectators simultaneously for each broadcast.

When all these criteria are met, the streamer receives an invitation to join the Twitch affiliate program which offers them different monetization options. Furthermore, if it offers excellent quality content and gains popularity, it can become a “Partner”. In this case, he benefits from much more attractive financial advantages.

Offer subscriptions on your Twitch channel

Twitch channel subscription is a great source of income for the streamer. By taking out a subscription, members of its community benefit from advantages such as the absence of advertising or the sending of personalized messages to the latter.

On Twitch, a subscriber can take out different types of subscriptions by paying between 4.99 euros and 14.99 euros per month. Each subscription level entitles you to very specific benefits. To encourage followers to subscribe, the streamer can offer them exclusive badges or private gaming sessions. Some viewers may even gift a subscription to another community member to support the streamer.

Receive donations on Twitch

All Twitch channel owners can receive donations from viewers (whether they are subscribers or not). To do this, spectators must send them “bits”, a virtual currency that can be purchased on the platform.

On average,  100 bits are equivalent to 1 euro. Viewers, however, only send small amounts across the bits. Therefore, streamers need a very large audience to get a good income. Apart from the bits, viewers can send them donations via PayPal.

Advertise or do affiliate marketing

Whether he has affiliate or partner status, the streamer has the possibility of activating advertising revenue. This feature allows you to launch ad breaks when broadcasting streams to generate revenue. The more viewers see the ads, the higher the streamer's remuneration. For 1000 views, he earns around 3.50 euros.

Likewise, if the channel owner broadcasts a game that is available for sale, they can display a purchase option in their streams. When one of its spectators buys the game by clicking on its link, they receives a commission of 5% of the total amount of the purchase. The streamer is finally free to add external affiliate links to sites or brands that pay him for the purchase of their products.

Get sponsored on Twitch

Twitch offers many forms of collaboration for streamers. You have the opportunity to be paid by studios or developers if you play their video games or give them feedback. Likewise, some brands pay streamers to use their products during a live broadcast. It could be :

• clothing,

• energy drinks,

• makeup, etc.

In the case of sponsorship, streamers must be transparent by clearly indicating that the product was offered to them or that it is a  paid partnership. They therefore do not violate law 121-1 of the Consumer Code.

Sell ​​your own products

While streamers often tout products or brands to monetize their Twitch channel, they can also create and sell their own merchandise. In addition to improving your audience's engagement, this process allows you to have better control over the margins and profits generated.

You can sell t-shirts, stickers, custom gaming peripherals, mugs, or other gadgets that might appeal to followers.

Join an esports organization

Esports is attracting more and more gaming fans, notably players of  EAFC (ex-FIFA) ,  League of Legends, and  Counter-Strike: Global Offensive. There are many esports associations around the world and each of them seeks to increase their popularity by using streamers. This collaboration, which resembles sponsorship, allows you to earn money by wearing the colors of the organization, using its overlays, or agreeing to promote it.

To be part of an esports organization, the streamer must have talent in a given game. You don't necessarily need to have a professional level (although this is recommended given the competitive level of competitions), but you do need to be able to attract esports fans with your gameplay.