Why should we use responsive website design?

 Responsive design is very popular today and essential if you want to generate a lot of traffic to your site. Introduced in 2010 by Ethan Marcotte, it makes it possible to have a site accessible to users regardless of the device used. In other words, the user can therefore access your site whether they are on a computer or using a smartphone or tablet. 

Thus, the design of your site will be worked to adapt to the resolution of the screen used. It ensures the resizing of each page, good cropping of images as well, and good fluidity of your site. A responsive design aims to make it easier for the user to read your site. However, the content remains the same. Concerning the ergonomics of a site worked in responsive design, it is designed for different terminals. You no longer need to set up different sites with several terminals.

What are the advantages of a responsive site?

Having a site adapted to different devices has many advantages:

• Be sure with a responsive website design, you can attract many visitors. Indeed, people, even potential customers who use their smartphone to surf, risk not finding you if you do not have a responsive site. Without the latter, you risk losing visitors;
• You can offer a better welcome for your visitors both on your mobile site and on your site accessible from a computer. With a responsive design site, you will therefore offer your users better experiences. They will no longer be forced to use their zoom to view the content of a site from their smartphone or tablet;
• Having a responsive design site strengthens your visibility with search engines. Plus, you don't need to create duplicate content for different sites. Moreover, this risks penalizing you;
• You don't have to spend a lot of money on website design in different formats and its maintenance;
• A responsive website improves your SEO.

How to create a responsive website design?

You have different techniques for responsive website design. You can set it up using a CMS. This software allows any user to easily create their own website. You can also use it to create a responsive site. To design the latter, it is also possible to call on an agency. You can either go through a web marketing agency or a communications agency. By contacting this professional, your site will be well-designed. They have several experiences in this field, and they will be able to create a site entirely adapted to your expectations. Do you have coding or programming experience? With your web development know-how, you just have to create your responsive site. To do this, simply work on web development, the SEO of your site, and on your servers. You also need to think about your domain name, your hosting as well and the various tools to monitor its performance.