Today, more and more people are starting to create websites. In fact, searching for information on a product only takes a few seconds on the web. Thus, more and more companies and individuals are embarking on the design of a showcase site to promote their activities

Many people also use it to put their resume or portfolio on it to increase their chances of finding a job. If you also want to start creating your own site, you can learn how to design it from A to Z. You can also contact specialized agencies. In both cases, there are a few steps to be effective and to have more visibility in the vast domain that is the Internet.

Why create a website?

Are you a company or association and you want to have good visibility? To be more visible to your prospects or customers, why not create a website quickly! It is an effective tool that allows you to have excellent visibility with search engines and for better growth of your business. In addition, you should know that today, more and more people are searching directly on the Internet to find information, services, or products. Therefore, to be visible on the Internet and improve your reputation, a website can help you. It will be able to improve the turnover of your company and lead it towards growth. With a website, you can better analyze your digital strategy and know if it is effective or not. Indeed, you will have several key indicators allowing you to carry out this analysis. With a website, it is also possible to make various possible improvements allowing you to attract more customers.

The advantages of creating a website

By creating a website, you can benefit from several advantages:

• The first advantage of creating a website is therefore that the Internet is currently the most popular and exploited information channel whatever the field. Thus, a website guarantees your presence on the Internet and makes you visible in the four corners of the world. It then allows Internet users or potential customers located in remote areas to get to know you;
• A website can improve your credibility and help you engage your visitors;
• It will help you create more leads and build trust. Indeed, from your website, you can present yourself better and help your customers get to know you better;
• A website allows you to better support your customers and be closer to them. In addition, it offers your visitors or future customers the opportunity to learn more about you. You can exhibit all your services and products there;
• With a website, you can also sell better, because the products are directly displayed. In addition, you can also facilitate the procedures for the sale of these products.

Think about your goals first!

By creating a website, it is easier to find you and make yourself known on the Internet. However, there is no need to rush its creation if you do not want to have a poorly made, unattractive site and lose money. So you have to work hard on its creation. To have a website that perfectly matches your needs and your image, you must first of all set your objectives. You must therefore ask yourself several questions: what are you aiming for? How many leads are you looking for? How to achieve and improve them? Do you want to improve the visibility of your business at all costs? Again, you should know that better visibility requires different tools. It is, in fact, recommended to carry out the natural referencing of your site or its SEA or to adopt an Inbound Marketing or Content Marketing strategy. To improve the number of your leads, you must also use different techniques. So, once your objectives are well established, it will be easier to choose between a tailor-made internet or a CMS.

The steps for creating your website and developing it

When creating a website, it is necessary to take Internet users into account. Make sure you offer them a smooth site, easier navigation, and good download speed. Therefore, you must work on different points such as your logo, your templates, your images and your texts, your action buttons or even your navigation bar. Don't forget that your Internet users always need to be placed at the top of the ladder in your strategy. In addition, it is also necessary to choose good keywords. Once your site has been created, to make it work, it is essential to operate and/or develop it. To do this, consider carrying out natural referencing and/or paid referencing for your site. After attracting your visitors, use different strategies to turn them into potential customers. Furthermore, to create your website and develop it, you can do it yourself. Just make sure you have the necessary skills to do it. However, you can also contact a web agency to create a tailor-made site for you.

 Currently, in the era of technological evolution, it is essential to use the Internet effectively. In addition to searching for information or products and services, you can use it to improve the notoriety of your business. 

You just need to create a site to get noticed and attract lots of traffic. Furthermore, today, there also continue to be new tools or new practices to improve communication. To strengthen internal communication in a company, you can also create an intranet site. This will help you improve relations between your workers and/or your collaborators.

What is an intranet site?

Have you ever heard of Intranet? It is a computer network bringing together different pages available on the network and different applications hosted on servers. The particularity of this network and its various resources are only accessible on the workstations in your office. This tool is therefore only accessible to company workers as well as to various collaborators. 

Thanks to this network, you can have several applications and functionalities specific to your business. It also allows the sharing of different documents and files between collaborators, an easy exchange, or even the sharing of calendars. An intranet site therefore allows a company to improve its communication. In addition, this tool, it has collaborative work support. So you can easily search for documents by typing them into the internal search engine. It provides you with various tools to help you make decisions as well as a directory dedicated to staff.

With an intranet site, you will therefore be able to access, in Web format, the entire computer system located in your company. This site aims to improve productivity in a company. However, it is necessary to create a home page that is well-personalized and easy to use for workers and collaborators. Today, the creation of a website, including an intranet site, is not only intended for a large company. It is also suitable for SMEs or VSEs.

What are the advantages of an intranet site for a company?

Every business must have an intranet site. Why you say? It helps strengthen the relationship between the company's collaborators and workers and improves internal communication within the company. We must not forget that this communication is one of the bases for achieving the growth of a company. An intranet site then makes it easier to communicate in your company. You no longer need to exchange thousands of emails or hundreds of files. By reducing these emails, you will even help protect the environment. This site provides you with various features to ensure the optimization of your exchange times.

Another advantage of having an intranet site is that it has a positive impact on mobility at work. In other words, this platform allows you to access your documents or projects at any time without risking losing them. Today, teleworking is integrated into many companies. Also, this site allows you to work remotely. This not only provides flexibility but also mobility to workers. Furthermore, currently, you can find different types of intranet sites offering a tailor-made subscription installation. Thus, it is possible to create an intranet site adapted to your expectations and your needs.

How to create this type of site using WordPress?

Even if an intranet site has many advantages and is simple to set up, it is nevertheless necessary to work hard on its implementation. You need to make it profitable, very productive, and create a sense of belonging. In other words, employees must feel better about using it and must improve their internal relationships. So, to create your site, you can use several CMS like WordPress. Moreover, many companies or associations already use it to create their site and to strengthen their internal communication. This tool allows you to set up a secure social site. How to use it for website creation? For this design, you need to follow several steps:

• Start by modifying access to your content. This security is useful so that shared documents and files can remain only within the company. In this case, to achieve this, please ensure that each user can enter credentials to access the site. It is also possible to note IP ranges or even IP addresses for certain users so that they can no longer authenticate at each connection;
• Now think about creating a community environment. To do this, you need to modify WordPress into a community platform to have a functional intranet site. It is therefore enough to use a plugin to carry out this transformation;
• Select a theme that is well-optimized for your site. This will make it very attractive to its users.

 A blog is a website that allows you to publish articles with specific themes periodically. These themes can talk about your passion your profession or even your skills. 

The particularity of this site: Internet users or readers can leave their comments there. It is therefore beneficial for any professional or for any business.

What is a blog for?

It is important to clearly differentiate a blog from a simple internet page. It not only lets you get noticed but also helps you express yourself freely. If you already have a professional site, a blog is essential to support your presence on the Internet and improve your notoriety. Indeed, each time articles are posted on your blog, you give more signs of life to search engines. This can then help you with your SEO and improve your position in the results of these search engines. Apart from these, these articles also prove the dynamism of your business. In other words, your customers will know that you are very active and present on the Internet. Another use of a blog is to strengthen your communication strategy. It will not only aim to improve your place in search engines.

It is also very effective in your communication strategy. The articles posted will be passed on by word of mouth. This will bring more credibility to your business. With a blog, you can also frequently remind your prospects of your presence. The goal is to stay in their minds and influence them to purchase your products and/or use your services. So, having a blog can have a positive impact on your turnover. However, to be able to have these results, you have to take care of it every day and post quality articles.

Which platform is used to set up your blog?

Before creating a blog, it is essential to think about the ideal platform for it. To make this choice, you must think about your host. There are several blog posts, whether for professional purposes or not. However, if it is dedicated to a professional activity, be careful when choosing your host. A little advice: choose the same domain for your site and your blog. To help you with this choice, you can always contact a website designer. It will be able to link your blog and your site. To create your blog, certain software can also help you. You can find free software like Tumblr, as long as you have a domain name. There are also other solutions available at low cost. You can also find other software or CMS tools suitable for creating your blog and managing the content of your site at the same time.

How to create a WordPress blog?

Just like creating a professional or personal website, designing a blog can be simple to do. Just follow a few steps and your blog is up. To do this :

• Do you already have an idea for your future blog? To make it a reality, start by choosing your technical platform. Several options are available to you. The most used currently is the WordPress CMS;
• Choose your domain name. You can opt for an EMD using your keyword as a domain name or for a brand;
• Select your host;
• Create a mock-up for your site and write down all the features you want. Once the model is created, choose your templates;
• We must now move on to the basic settings. This step involves creating a design that perfectly matches your request. You can therefore modify the URLs of your site and its appearance. Place your widgets and your plugin. Also, change the author's information;
• All you have to do is write your first articles.

If you are having trouble creating it, it is always possible to hire a website designer to create it.

How to make your blog known?

Once your blog is set up, now is the time to optimize and boost it. It must make itself known to as many Internet users as possible. So how do you maintain your blog?

• Carry out its SEO optimization so that it is well positioned with Google. Google is in fact the search engine most used by many Internet users. So, to be well placed in your search results, remember to work on your SEO. For example, you must search for the right keywords, set up tags as well as adequate internal and external links;
• Highlight it on social media. It is imperative to make your blog known to as many people as possible. Therefore, create infographics, and use automatic sharing for articles written. Also, don't hesitate to infiltrate discussion groups that relate to your topics;
• To retain your contacts, inform them each time new articles are written and published. To do this, consider sending them these articles by email and asking them to share them;
• To attract more readers, know how to cooperate with others. It is advisable to insert a link leading to your article in articles written in other blogs.

 For any business that wants to sell products or services online, a web portal is recommended. This site facilitates the sale and ordering of products directly online.

 Moreover, several B2C companies around the world have already implemented it to improve their sales. In addition, this site can strengthen relationships between different stakeholders such as buyers, wholesalers, and manufacturers.

What is a web portal?

Do you really know what a web portal is? It is a platform containing different resources and services. They relate to a given area, theme, or profession, and are dedicated to Internet users. Moreover, the resources offered come from forums, blogs, or even links from other sites. They can also integrate editorial sites. Concerning the services offered, they are of different natures.

 In other words, they can be, for example, calculation or reporting tools, electronic messaging, or even a particular search engine. This site is therefore essential for any organization, particularly for a business or e-marketing. It allows, among other things, to provide data information or applications. Its particularity: its use requires entering an identifier and a password. This identification makes it possible to personalize the resources intended for each user. Additionally, it is possible to use it as a splash page.

How important is a portal site?

To improve the visibility of your business and to generate traffic, creating websites such as a web portal is essential. This site has many advantages:

• It provides a better experience to users. To find a product, they can quickly do research in the dedicated box. So, all you have to do is enter the keyword to find specific information or a product;
• This site is also accessible to professionals;
• It gives you more visibility and keeps visitors on the site;
• It strengthens sharing and advertising revenue;
• Thanks to this site, visitors tend to consult several pages;
• Customers or users can often submit complaints via certain channels such as emails or calls. Thus, they can directly follow their complaints via this portal site. In addition, they can also submit their complaints directly on the site without having to call customer service. Therefore, you can use only one communication channel to resolve them;
• You can easily collect the reported data.

What is the difference between a website and a portal site?

A web portal differs from a website in many ways. A website is made up of several web pages hosted in the same domain name. Additionally, you can access it by entering a web address. A web portal is a type of website, but one that has been tailor-made. It then contains information from a vast source. Even if all Internet users can access it, it is necessary to use usernames and passwords to browse this portal site. You can also use a website for your external communication. The portal site, for its part, is an excellent exchange tool or an information tool. As a result, users can interact or exchange information directly with customers. This site also has good knowledge management and its information is always up to date.

 The Internet is currently considered a powerful tool for improving social relationships. In addition, since the existence of social networks, companies have tried to create a space for their customers to express themselves freely. 

As a simple individual or business, having a community site or a community platform facilitates interaction between these customers. Indeed, it is useful in the development of your community or to set up your internal social network. After several studies, it turned out that a community site can contribute positively to the growth of your business, or to your sales. However, you have to be careful when creating it if you want to achieve the expected results.

How important is a community site?

Having a community site helps you build your social network. So, today it is important to set up a community site. As a virtual showcase, it allows you to make yourself known without having to spend a lot of money. You just have to create it in your image and ensure that it is very rewarding. The goal is to develop your community, so it is useful to promote your brand and your activities. With this type of site, you will be able to identify the needs of your members. By creating an active community, members will be able to easily share their experiences and feelings. You just have to designate a representative to interact with these members. Using virtual communities allows people, especially your members, to get closer together. You just have to respect their privacy. It is also necessary to put in place mechanisms that promote them. Having a community site is advantageous because it is rich in terms of functionality which will facilitate the sharing of experiences of existing members and the acquisition of new members. Besides, don't forget that these can be potential customers.

A community site: an asset for your business

Today, every company must integrate social networks into its strategy. Having a community site or community page on social networks offers you several advantages. Above all, it allows you to practice a direct marketing strategy via your network, without overdoing it. Indeed, your goal is to encourage sharing between your members, so you should not use your network excessively to practice your marketing and/or abuse commercial proposals. This site also helps you improve your online sales. To do this, simply link your community site with your merchant site. In other words, you can put a small link leading to your merchant site from the home page of your community site. If you need new employees, this network will help you find the right candidates. Thus, the site will allow you not only to develop your community but also to acquire new collaborators if necessary.

Plus, they are sure to know your business. This will also allow you to learn more about their personality. Additionally, a community site helps you develop some of your marketing strategies. It then allows you to carry out marketing monitoring. For example, you can look at customer reviews to identify emerging trends, or even to carry out a little market research.

How to design a community site adapted for your customers?

For the creation of a community website, it is important to set up your community site. For it to be profitable, you must think about your advertising, the sale of products, and above all the development of new members. To design it, you must follow these few steps:

• While creating the site, make your members want to stay there and be active. Therefore, create a site that is easy to use and a very aesthetic homepage. Thus, you will obtain a very attractive site;
• Use a tool that allows you to easily manage your content and have an ergonomic site;
• Use software to manage advertisements;
• Allow your members to update or improve their profile, easily join discussion groups, and express their opinions or notes on articles with ease;
• Consider creating a scalable site;
• To generate more traffic to your site or to attract more members, it is imperative to optimize the site. To do this, you must carry out your natural referencing;
• Be innovative. Create an innovative community site, allowing you to stand out from your competitors.

As the community site is very important for any business, do not hesitate to hire a website designer to create it.

How to get a good result on your community site?

Today it is possible to see companies that have community sites, but which fail to take advantage of them. Why you say? The answer is simple: they did not use the right methods. Also, to be able to get the maximum benefits, it is essential to think carefully and apply the appropriate methods.

• Focus primarily on the needs and expectations of your members. This will allow you to know the products or services your members are looking for;
• Write down your objectives, why are you using this site? What results do you want to have?
• Consider strengthening your members' relationships on the site and helping them have their own identity. This will encourage them to always contribute and participate in evaluations or discussions. Remember that you must have an interactive site;
• Allow your members to create a group or to discuss and comment freely, without falling into vulgarity;
• Set up a community site accessible online and on mobile.

 Responsive design is very popular today and essential if you want to generate a lot of traffic to your site. Introduced in 2010 by Ethan Marcotte, it makes it possible to have a site accessible to users regardless of the device used. In other words, the user can therefore access your site whether they are on a computer or using a smartphone or tablet. 

Thus, the design of your site will be worked to adapt to the resolution of the screen used. It ensures the resizing of each page, good cropping of images as well, and good fluidity of your site. A responsive design aims to make it easier for the user to read your site. However, the content remains the same. Concerning the ergonomics of a site worked in responsive design, it is designed for different terminals. You no longer need to set up different sites with several terminals.

What are the advantages of a responsive site?

Having a site adapted to different devices has many advantages:

• Be sure with a responsive website design, you can attract many visitors. Indeed, people, even potential customers who use their smartphone to surf, risk not finding you if you do not have a responsive site. Without the latter, you risk losing visitors;
• You can offer a better welcome for your visitors both on your mobile site and on your site accessible from a computer. With a responsive design site, you will therefore offer your users better experiences. They will no longer be forced to use their zoom to view the content of a site from their smartphone or tablet;
• Having a responsive design site strengthens your visibility with search engines. Plus, you don't need to create duplicate content for different sites. Moreover, this risks penalizing you;
• You don't have to spend a lot of money on website design in different formats and its maintenance;
• A responsive website improves your SEO.

How to create a responsive website design?

You have different techniques for responsive website design. You can set it up using a CMS. This software allows any user to easily create their own website. You can also use it to create a responsive site. To design the latter, it is also possible to call on an agency. You can either go through a web marketing agency or a communications agency. By contacting this professional, your site will be well-designed. They have several experiences in this field, and they will be able to create a site entirely adapted to your expectations. Do you have coding or programming experience? With your web development know-how, you just have to create your responsive site. To do this, simply work on web development, the SEO of your site, and on your servers. You also need to think about your domain name, your hosting as well and the various tools to monitor its performance.

 For any business that wants to sell products or services online, a web portal is recommended. 

This site facilitates the sale and ordering of products directly online. Moreover, several B2C companies around the world have already implemented it to improve their sales. In addition, this site can strengthen relationships between different stakeholders such as buyers, wholesalers, and manufacturers.

What is a web portal?

Do you really know what a web portal is? It is a platform containing different resources and services. They relate to a given area, theme, or profession, and are dedicated to Internet users. Moreover, the resources offered come from forums, blogs, or even links from other sites. They can also integrate editorial sites. Concerning the services offered, they are of different natures. In other words, they can be, for example, calculation or reporting tools, electronic messaging, or even a particular search engine. This site is therefore essential for any organization, particularly for a business or e-marketing. It allows, among other things, to provide data information or applications. Its particularity: its use requires entering an identifier and a password. This identification makes it possible to personalize the resources intended for each user. Additionally, it is possible to use it as a splash page.

How important is a portal site?

To improve the visibility of your business and to generate traffic, creating websites such as a web portal is essential. This site has many advantages:

• It provides a better experience to users. To find a product, they can quickly do research in the dedicated box. So, all you have to do is enter the keyword to find specific information or a product;
• This site is also accessible to professionals;
• It gives you more visibility and keeps visitors on the site;
• It strengthens sharing and advertising revenue;
• Thanks to this site, visitors tend to consult several pages;
• Customers or users can often submit complaints via certain channels such as emails or calls. Thus, they can directly follow their complaints via this portal site. In addition, they can also submit their complaints directly on the site without having to call customer service. Therefore, you can use only one communication channel to resolve them;
• You can easily collect the reported data.

What is the difference between a website and a portal site?

A web portal differs from a website in many ways. A website is made up of several web pages hosted in the same domain name. Additionally, you can access it by entering a web address. A web portal is a type of website, but one that has been tailor-made. It then contains information from a vast source. Even if all Internet users can access it, it is necessary to use usernames and passwords to browse this portal site. You can also use a website for your external communication. The portal site, for its part, is an excellent exchange tool or an information tool. As a result, users can interact or exchange information directly with customers. This site also has good knowledge management and its information is always up to date.