For any business that wants to sell products or services online, a web portal is recommended. This site facilitates the sale and ordering of products directly online.
Moreover, several B2C companies around the world have already implemented it to improve their sales. In addition, this site can strengthen relationships between different stakeholders such as buyers, wholesalers, and manufacturers.
What is a web portal?
Do you really know what a web portal is? It is a platform containing different resources and services. They relate to a given area, theme, or profession, and are dedicated to Internet users. Moreover, the resources offered come from forums, blogs, or even links from other sites. They can also integrate editorial sites. Concerning the services offered, they are of different natures.
In other words, they can be, for example, calculation or reporting tools, electronic messaging, or even a particular search engine. This site is therefore essential for any organization, particularly for a business or e-marketing. It allows, among other things, to provide data information or applications. Its particularity: its use requires entering an identifier and a password. This identification makes it possible to personalize the resources intended for each user. Additionally, it is possible to use it as a splash page.
How important is a portal site?
To improve the visibility of your business and to generate traffic, creating websites such as a web portal is essential. This site has many advantages:
- It provides a better experience to users. To find a product, they can quickly do research in the dedicated box. So, all you have to do is enter the keyword to find specific information or a product;
- This site is also accessible to professionals;
- It gives you more visibility and keeps visitors on the site;
- It strengthens sharing and advertising revenue;
- Thanks to this site, visitors tend to consult several pages;
- Customers or users can often submit complaints via certain channels such as emails or calls. Thus, they can directly follow their complaints via this portal site. In addition, they can also submit their complaints directly on the site without having to call customer service. Therefore, you can use only one communication channel to resolve them;
- You can easily collect the reported data.
What is the difference between a website and a portal site?
A web portal differs from a website in many ways. A website is made up of several web pages hosted in the same domain name. Additionally, you can access it by entering a web address. A web portal is a type of website, but one that has been tailor-made. It then contains information from a vast source. Even if all Internet users can access it, it is necessary to use usernames and passwords to browse this portal site. You can also use a website for your external communication. The portal site, for its part, is an excellent exchange tool or an information tool. As a result, users can interact or exchange information directly with customers. This site also has good knowledge management and its information is always up to date.
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