How to set up and maintain your blog?

A blog is a website that allows you to publish articles with specific themes periodically. These themes can talk about your passion your profession or even your skills.

The particularity of this site: Internet users or readers can leave their comments there. It is therefore beneficial for any professional or for any business.

What is a blog for?

It is important to clearly differentiate a blog from a simple internet page. It not only lets you get noticed but also helps you express yourself freely. If you already have a professional site, a blog is essential to support your presence on the Internet and improve your notoriety. Indeed, each time articles are posted on your blog, you give more signs of life to search engines. This can then help you with your SEO and improve your position in the results of these search engines. Apart from these, these articles also prove the dynamism of your business. In other words, your customers will know that you are very active and present on the Internet. Another use of a blog is to strengthen your communication strategy. It will not only aim to improve your place in search engines.

It is also very effective in your communication strategy. The articles posted will be passed on by word of mouth. This will bring more credibility to your business. With a blog, you can also frequently remind your prospects of your presence. The goal is to stay in their minds and influence them to purchase your products and/or use your services. So, having a blog can have a positive impact on your turnover. However, to be able to have these results, you have to take care of it every day and post quality articles.

Which platform is used to set up your blog?

Before creating a blog, it is essential to think about the ideal platform for it. To make this choice, you must think about your host. There are several blog posts, whether for professional purposes or not. However, if it is dedicated to a professional activity, be careful when choosing your host. A little advice: choose the same domain for your site and your blog. To help you with this choice, you can always contact a website designer. It will be able to link your blog and your site. To create your blog, certain software can also help you. You can find free software like Tumblr, as long as you have a domain name. There are also other solutions available at low cost. You can also find other software or CMS tools suitable for creating your blog and managing the content of your site at the same time.

How to create a WordPress blog?

Just like creating a professional or personal website, designing a blog can be simple to do. Just follow a few steps and your blog is up. To do this :

Do you already have an idea for your future blog? To make it a reality, start by choosing your technical platform. Several options are available to you. The most used currently is the WordPress CMS;
Choose your domain name. You can opt for an EMD using your keyword as a domain name or for a brand;
Select your host;
Create a mock-up for your site and write down all the features you want. Once the model is created, choose your templates;
We must now move on to the basic settings. This step involves creating a design that perfectly matches your request. You can therefore modify the URLs of your site and its appearance. Place your widgets and your plugin. Also, change the author's information;
All you have to do is write your first articles.

If you are having trouble creating it, it is always possible to hire a website designer to create it.

How to make your blog known?

Once your blog is set up, now is the time to optimize and boost it. It must make itself known to as many Internet users as possible. So how do you maintain your blog?

Carry out its SEO optimization so that it is well positioned with Google. Google is in fact the search engine most used by many Internet users. So, to be well placed in your search results, remember to work on your SEO. For example, you must search for the right keywords, set up tags as well as adequate internal and external links;
Highlight it on social media. It is imperative to make your blog known to as many people as possible. Therefore, create infographics, and use automatic sharing for articles written. Also, don't hesitate to infiltrate discussion groups that relate to your topics;
To retain your contacts, inform them each time new articles are written and published. To do this, consider sending them these articles by email and asking them to share them;
To attract more readers, know how to cooperate with others. It is advisable to insert a link leading to your article in articles written in other blogs.